Description
The first triple-action purple shampoo to remove metals + minerals, neutralize existing brass, and defend against future brassiness for blonde like new, hair like new*.
*k18hair.com/disclaimers
how to use
Apply foam shampoo to wet hair, distributing evenly, lathering from roots to ends. Let sit for 1-3 minutes then rinse.
more to know
Powered by K18 triple-action technology:
1. Removes brass-inducing metals and minerals with ionic detox
2. Neutralizes brassiness with precision violet technology that won’t stain or overtone
3. Defends against future brass with biopolymer to help prevent reattachment of metals + minerals during washing
key benefits
– 1 wash removes up to 3 months of brass from hard water*
– Neutralizes brassiness without staining or overtoning
– Ideal hair tone is restored and evened* for all highlighted and lifted tones
– Easy-to-apply foam
*k18hair.com/disclaimers
ingredients
Water(Aqua)(Eau), Sodium Cocoyl Alaninate, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Hydroxysultaine,Propanediol, Polysorbate 20, Cocamidopropyl Betaine, Trisodium Dicarboxymethyl Alaninate, Sodium Phytate,Polyquaternium-77, Glycerin, Sodium Polyaspartate, Sodium Citrate, Sodium Gluconate, Citric Acid, TetrasodiumGlutamate Diacetate, Aspartic Acid, Caprylyl Glycol, Cocamidopropyl Dimethylamine, Sodium Glycolate, SodiumHydroxide, Sodium Benzoate, Sodium Chloride, Acid Violet 43 (CI 60730), Phenoxyethanol, Fragrance (Parfum), HexylCinnamal, Hydroxycitronellal, Citrus Limon (Lemon) Peel Oil, Tetramethyl Acetyloctahydronaphthalenes, Limonene,Benzyl Salicylate, Citrus Aurantium Peel Oil, Citrus Aurantium Flower Oil.
How is TripleBright different from traditional purple shampoos?
TripleBright is not a color-depositing purple shampoo. Traditional purple shampoos temporarily tone hair with basic color correction that can turn hair purple, but don’t target the underlying cause of brassiness: oxidation, such as metals + minerals in hard water.
TripleBright is a breakthrough triple-action formula that not only neutralizes existing brassiness without turning hair purple, but 1 wash removes up to 3 months of brass from hard water*, while also defending against future brass. The non-staining, easy-to-apply foam rinses with water and allows for targeted application.
*k18hair.com/disclaimers
Does TripleBright work on all hair types?
Yes, TripleBright works on all hair types and textures. It brightens all highlighted and lifted tones by defending against oxidative stress and reducing brass—delivering brighter, longer-lasting blonde for everyone.
will TripleBright turn my hair purple?
No. When used as directed, TripleBright purple shampoo’s precision violet technology expertly neutralizes brassiness without overtoning or staining.
Will TripleBright stain my hands or clothes?
No, TripleBright will not stain your hands or clothes. When used as directed, the non-staining and easy-to-apply foam format rinses with water.
How much TripleBright should I apply?
We recommend using 2-3 pumps of TripleBright purple shampoo per application. Apply to wet hair, distributing evenly and lathering from roots to ends.
Breakthrough triple-action protection for brighter, longer-lasting blonde
powered by K18 triple-action technology
Remove, neutralize + defend against brass for brighter, longer-lasting blonde.
how to use TripleBright
1. Apply 2-3 pumps of foam shampoo to wet hair.
2. Distribute evenly, lathering from roots to ends.
3. Let sit for 1–3 minutes maximum, then rinse. Use up to once weekly.
4. Rinse.
*Disclaimers
